Kit sponsor

Does anyone remember how it came to be for American family insurance to be our primary jersey sponsor. So many other teams have locally relevant and cooler ones... How were we unable to bring any of Coca Cola, Delta, UPS, Waffle House, Invesco, Cox, Southern Company, Home Depot, Mohawk, IHG, Porsche, Kia, Rivian, Chick fil a, Honeywell, (etc., you get the picture) to the table.

Our sponsor certainly hasn't stopped me from buying any jerseys. And at least they have a logo that looks good. Just seems like such a missed opportunity that stood out again as I was scrolling through ESPNs rankings.