RAC cover - Feeling like the last person to have discovered this ..

So I've been with the RAC since at least the late 90's, and have called them out twice. I've always auto renewed the policy. I opened the renewal this morning it's gone up from 340 to 470. £470 for breakdown cover ? A rise of £130 in a year ?

So I google RAC cover and fill in the quote form, a NEW customer can get the highest level of cover for two people for £180, I've got the intermediate level of cover for £300 more than that.

Apparently the only way to get a "Normal" price is to rotate between the RAC and AA annually.

I'm going to stop here before I break the "Derogatory language" rule ..