Why doesn't speed cubing get the same level of respect and recognition as chess?

I've noticed that while chess receives a lot of respect and mainstream recognition, speed cubing, despite its complexity and the skills required, often doesn't get the same level of attention or respect. What do you think are the reasons for this disparity? A Rubik's cube is still considered a toy amongst many and chess as a sport, yet both of the games required a fair amount of skills and brain power. Do you agree.