Best Advertisement Aesthetics Of Each Decade 1950s - 2010s

I made these to show the evolution of advertising over the years and how corporations, changed their advertising designs to fit current tastes, I’ll briefly go over the decades so you can get a sense of what I mean.

1950s: This decade was mostly known for it’s hand drawn style, back in those times it was normal to promote cigarettes and the advertising was often quite blunt and rigid.

1960s: This decade ditched the staunch, hand drawn styles for a more stylised approach and you notice the switch to market to women as 60s feminism progressed, although it still retained a blunt approach to marketing.

1970s: Corporations, started to skew younger and marketed more towards the baby boomer, demographic they also added more diversity in marketing, the 70s retained the stylised look of the 60s, but with more earth toned colour pallets and minimalist designs.

1980s: The 80s was all about being bright and flashy, corporations turned their attention to colourful aesthetics using the Memphis design, it was also when things started skewing more towards chasing trends and fads, which often looked a little dated, but still fun.

1990s: This time mixed two aesthetics, extreme grunge and wacky visuals, the 90s primarily focused it’s advertising on Gen X and younger Millennials, the marketing had to look cool or on trend, mostly due to the rise of grunge rock and extreme sports, it made for more memorable advertising and impactful trends.

2000s: The 00s saw a rise in high fashion and skeuomorphism, when it came to high fashion, everything looked closer to reality shows and celebrity gossip magazines so this reflected the marketing as well. We also saw a rise in celebrity tie ins, other things include skeuomorphism which was a way to garner the attention of older demographics to feel comfortable using new technology, other than that the 00s continued using 90s marketing tropes.

2010s: This decade is reflected by the usage of social media, so the marketing usually fits this. Everything is flat and minimal, with the overturn of 90s and 00s, wacky visuals for a more streamlined approached, this strategy was suitable for the social media age, and still looks incredibly modern today.

Did this help? Please feel free to disagree with the choices below, I welcome all criticism.