Facebook ads and the dreaded 'Learning Phase...' | Here is what to know!
If you are constantly seeing chatter and frustration over the "Learning phase" or "learning period" of your Facebook ads... here is a big thing to know.
Your learning phase will conclude when the Facebook ad hits 50 optimisation events.
What does this mean?
If you're running a traffic campaign, it will stop learning after 50 clicks.
If it's a conversion campaign, it will stop learning after 50 sales. (make sure your pixel is set up right!)
If you're running an engagement campaign, it will stop learning after 50 post engagements.
So if you're seeing most of your ads stuck in the learning phase it is for 1 of 2 reasons:
You ad is rubbish, your creative, your headlines or your audience isn't interested in your ad. So, you won't get any clicks or sales to make it up to the magic number - 50
Your budget is too low. If you're only spending a few dollars a day (which there is nothing wrong with!) it will just take you longer to get to the magic number - 50
Simple math
Budget = $1 per day
avg. sales per day = 5
Learning phase = 10 days.
Budget = $10 per day
avg. sales per day = 50
Learning phase = 1 day.
Any follow-up questions, my name is Jake. Always free to ask! Hope it helps.